Case: Unikie International hour – 100 % engagement

When Mikko Järvinen, Unikie’s Business Director, watched the domestic launch event of Unikie’s new service, he suddenly realized that this would not be enough for the international market.

“The launch was pretty good, but it was your typical tech-geek mess, where a bunch of engineers were speaking in the corner of a meeting room. I undesrstood that this type of launch was not something we could use internationally – a two-hour launch event like this would not impress our western neighbours”, Järvinen says.

Unikie wanted to reach the Swedish port authorities, and the needed to be impactful without getting to physically encounter the people who make the decisions regarding productivity solutions for Swedish ports.

Enter Trainers’ House. We organized an hour-long online event from our Mojo Studio to highlight Unikie’s new Port Activity App for the Swedish market.

The goal was to have 50 Swedish port decision-makers participate in the launch. Unikie exceeded this target, as 60 participants joined the online launch event. How many stuck through until the end?

“Our grip on the participants’ attention did not drop, and everyone stayed online until the end. We are satisfied with the results”, Järvinen states.

Trainers’ House produces our online events using professional hosts. Our professionals know how to follow our proprietary content model in order to keep the discussion commercial – without feeling too pushy for the viewers.

This way of operating also allows the customers’ people to remain in an expert role throughout the event – as it also did in Unikie’s case.