Customer Acquisition

    There are many indicators of a company's future, but few are as reliable as the development of the number of new customers.
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    For whom and when

    Do any of the following sound familiar

    For 18 years, we've been helping B2B specialist companies grow through quality customer acquisition. We constantly come across the following challenges:

    Salespeople do not meet enough new customers

    Salespeople need to free up more time in their calendars to meet new customers

    Time is spent reaching out to customers, not meeting them

    Salespeople are afraid to contact new potential customers

    Salespeople don't know how to warm up a new prospect at the first meeting

    Salespeople don't know where to find new customers

    Are you successful in converting open sales leads into profitable customers?

    Read about the Growth System to help you get salespeople to succeed in sales!

    Acquiring new customers is an ongoing process,

    that keeps you on the trade register.

    Results

    We help you clarify the value proposition and increase proactivity

    We make sure that there are enough quality encounters with potential customers in salespeople's calendars.
    We build your brand awareness and strengthen your brand image among your chosen target group.
    We increase sales performance and business growth through quality customer encounters.
    We free up salespeople's time for more value-added work.
    We build a shared story based on customer value.

    Results

    Proven customer outcomes

    30%

    Turnover growth per year

    2x

    More conversations with new potential customers

    250

    The decision-makers who now know about you

    Implementation

    This is how we proceed

    A model for successful new customer acquisition.

    Lead production

    We will produce a company listing of interesting operators based on jointly agreed criteria.

    Your dedicated prospecting team will search the list for the necessary information, such as the name, title, phone number and email address of the decision-maker.

    Kick-off

    The kick-off steering group where we clarify objectives and agree on practical issues, and a value proposition workshop where we crystallise the core messages for multichannel contact.

    Customer acquisition

    We arrange high-quality client meetings and contact clients via multichannel email and SMS.

    Continuous improvement and results

    We will send you information about the scheduled meetings on the same day. We will report on the weekly discussions with comments. We regularly monitor the verifiable results of our cooperation in steering groups.

    From our customers' perspective

    "We have generated €2.1 million in turnover from meetings arranged by Trainers' House. Trainers' House has now arranged a total of 80 meetings and 50% of these meetings have led to further discussions, some of which are still ongoing. 42% of Trainers' House meetings have led to offers. 14% of meetings have led to a deal."

    Tomi Ojanen Sales Director, Notra

    "If anyone is considering a new customer acquisition partner, I would recommend focusing on quality.

    During this collaboration, the quality perception grew in every interaction, and it also shows in the results."

    Tuomas Saranen Avoset

    "We wanted to increase resources for new customers and opportunities. We chose Trainers' House as our new client acquisition partner because we knew they had over 100 people working in new client acquisition services.

    Trainers' House is a long-term partner for us and their approach is different from competitors."

    Harry Sjögren Sales Director, DNA

    Our customers' growth stories

    Notra – Investointi 77 kertaisena takaisin

    Teollisuuden kunnossapidossa työskentelevä Notra oli keväällä 2022 tienhaarassa: nykyasiakkaat pienensivät ostojaan eikä yrityksessä ollut mallia uusien asiakkaiden hankkimiseksi.

    Read more

    Avoset – Kasvua uusasiakashankinnalla

    Tuomas Saranen otti perheyhtiö Avosetin johtaakseen vuonna 2017. Yhtiö oli kasvanut hiljakseen orgaanisesti, mutta tuolloin oli aika alkaa kasvattaa liiketoimintaa systemaattisesti, ja Tuomas hyppäsi ruoriin.

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    DNA – Uusia asiakkaita ja mahdollisuuksia

    ”Halusimme lisätä voimavaroja uusiin asiakkuuksiin ja mahdollisuuksiin. Valitsimme Trainers’ Housen uusasiakashankinnan kumppaniksemme, koska tiesimme että heillä työskentelee yli 100 henkilöä uusasiakashankintapalveluissa. Trainers’ House toimii meille pitkäjänteisenä kumppanina ja heidän lähestymistapansa on erilainen kilpailijoihin verrattuna”, kertoo DNA:n myyntijohtaja Harry Sjögren.

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    Book an appointment

    Does this sound like something we should discuss?

    Book a 30 min appointment with one of our consultants to discuss your situation. The meeting is free of charge.

    See also