KAM & Account Growth 

Stop servicing your accounts—start growing them." 
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Relationships must be built at various organizational levels.

Identify the client’s decision-makers, influencers, and opponents.

Their attitudes toward your matter and toward you will determine the direction of the client relationship.

Trainers' House's KAM (Key Account Management) training helps B2B companies systematically grow their existing customer relationships by: identify decision-makers within the client organization, build a contact map, and capitalize on opportunities for upselling.

When and to whom

Do any of the following sound familiar?

Examples of situations where we can help.

Customer relationships are not systematically developed

Customer communication focuses on managing existing partnerships.

We recognize the potential for deeper collaboration with many of our clients, but we don't know where to start.

We don't have an answer to the question of " how."

We do not identify all potential decision-makers or departments within our clients' organizations

Our contact list is scattered, and we don't know who we should talk to.

Commitment and Results

What We Focus On

A Common Approach and Systematic Method for Proactively Growing the Customer Base

Mindset and skills support for identifying and commercializing ideas

Generate More Profitable Sales from Existing Customers

Deepening the relationship and building trust on a broader front

Customer Stories

What Our Customers Say

"We are going to achieve a record result this year. Trainers’ House helped us focus our daily efforts on the agreed pipeline, and our people are now focusing on the right things.

Okmetic’s global team has spent a record amount of time together building a new sales culture. We are a global operator with team members working all over the world. At first, I thought a Finnish company couldn’t serve as our transformation partner. However, Trainers’ House had solid experience with international companies, and their practical plan for driving the change was truly convincing.”

Anna-Riikka Vuorikari-Antikainen SVP, Okmetic

Process

How do we proceed?

Background Work:

We will interview the managers responsible for key accounts and review the current account management plans.

Customer Relationship Plans:

We develop contact maps and growth plans for selected key accounts.

Training Program:

During the four-month training program, the client team puts the plans into action, and we support the change through training and mentoring.

Monitoring:

We monitor the development of additional sales and customer relationships in our steering groups.

Our Client's Growth Story

Okmetic – Key to Growth & Skills to Growth

”Tulemme tekemään tänä vuonna ennätystuloksen. Yhteistyö Trainers’ Housen kanssa on osaltaan tukenut tämän tavoitteen saavuttamista. Trainers’ House auttoi fokusoimaan jokapäiväisen tekemisen sovittuun pipelineen ja ihmiset keskittyvät nyt oikeisiin asioihin. Okmeticin Globaali tiimi on käyttänyt uuden myynnillisen kulttuurin rakentamiseksi ennätysmäärän aikaa yhdessä”, Okmeticin SVP Anna-Riikka Vuorikari-Antikainen kertoo loppuvuodesta 2018.

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Growing existing client relationships is a core element of sustainable business growth and requires a clear plan to succeed. 

Key account management mindsets, sales tools, skills, and systematic execution set the framework for the future of your accounts.

Managing customer relationships requires a crystal-clear picture of what the collaboration currently entails and how it can be expanded. Understanding the customer's processes is essential for deepening trust and solving their problems.

Our People

They'll help you move forward

Let's talk about your situation and what you're hoping to achieve.

Ajanvaraus

Varaa kasvukartoitus

Varaa aika Trainers' Housen konsultin kanssa, niin keskustellaan teidän tilanteesta, tahtotilasta ja tasonnoston paikoista.

See also

Customer Audits and Customer Interviews | Trainers' House

We interview your customers to determine why deals are closed or fall through. Audits of sales calls, proposals, and existing customer relationships.

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FAQ:

For sales representatives and account managers responsible for key accounts, as well as companies whose growth comes largely from existing customers.

Typically, the training program lasts four months. We always tailor the program to each client's individual needs.

The investment for the four-month training program starts at €19,900 + VAT. The program is tailored to each client's needs.