Growth System

The Best way to lead any company is through marketing. One interaction at a time.

For whom and when

For businesses wanting to go forward

For CEOs, sales managers and salespeople who want to achieve growth targets

For organisations that want to build a sustainable foundation for future growth

For companies that want to build sales culture to deliver results

Do any of these sound familiar?

Sales growth targets have not been met

Salespeople's time is too much focused on customer work, not on new sales

Selespeople lack the courage or skills to contact new customers

The sales process for acquiring new customers is missing or inconsistent

In the past, results from scheduling new customer meetings have been weak.

We make sure that the sales process delivers the results you want.

We build you a system that delivers growth

We ensure that salespeople have enough quality meetings with potential customers in their calendars

We standardise best practices for new customer sales and build a clear, measurable process

We help your salespeople to succeed in customer encounters and to succeed in the B2B sales influencing and effort game

We build your awareness and brand image among your chosen target group

Demonstrable results

Getting new customers enables all development and innovation

Growth and profitability

The sales lock opens

Allocating sales time to more productive work

3,5k

euro is the average cost of one unattended meeting

NPS

Our customers' level of recommendation (N=270)

How we move forward

Starting the cooperation: clarifying the target audience and building the story

We agree on the criteria for the dream client and build a lead list. We build a compelling story for your dream customers based on your competitive advantage.

Monthly support: building a growth system that delivers results

Trainers' House's team discusses with your dream clients and sets up commercial meetings with your salespeople.

Weekly growth system workshops set the stage for success in moments of truth, now and in the future.

Building cooperation:

Like companies and teams - there are different ways of working. It's important for us to build effective, hands-on and personal partnerships with the clients we love, to support their ever-evolving business needs.

"Had we used this concept for new customer acquisition from the very beginning, we would have saved time, money, and energy."

Arttu Juniper CEO, Evolver

"We tried another operator for new customer acquisition, but we didn't get the results we wanted. Discussing the issue with a friend, I realised that sales activation cannot just be outsourced - it also requires a lot of work from us - and we need to work closely together. Trainers' House's team sets us up with meetings with managers so tough that, after six months of working together, I still don't understand how you do it. It's honey for an entrepreneur like me."

Annakerttu Aranko Managing Director, Noren

Evolver – Myyntilukon murtaminen

Evolver kamppaili pitkään myyntilukkonsa kanssa. Uusien asiakkaiden saaminen oli vaikeaa, ilman selkeää ymmärrystä siitä, mikä estää yhteistyön syntymisen. Kyse ei ollut yhdestä pullonkaulasta, vaan useiden pienten tekijöiden yhteisvaikutuksesta: myynnin osaamisen puutteesta, terättömästä tarjoomasta, heikosta näkyvyydestä markkinoilla ja epävarmuudesta, miten asiakkaan polkua pitäisi viedä eteenpäin.

Noren – Kasvun kumppani

Yrityksessä oli aiemmin kokeiltu ulkopuolista tukea uusasiakashankinnassa, mutta yhteistyöstä ei saatu haluttuja tuloksia. ”Vedin sen kokeilun jälkeen johtopäätöksen, että kategorisesti ulkoistettu kumppani myynnissä ei meillä toimi. Ongelma olikin juuri se, että ajattelin yhteistyötä ulkoistettuna toimenpiteenä.

Our people

You will be helped by

Elina Vähäsalo

Konsultti & markkinointipäällikkö

+358 40 541 6490

Juuso Karvinen

Konsultti

+358 41 503 7140

Hanna Finnilä

Konsultti

+358 40 710 8690

We have observed that many companies have grown to their current position through market growth and expansion within existing customers.

When the desire is to break out and build the next stage of the business, new customers are needed. New customers are the ones who will drive you forward. New customers are the ones who enable future growth and profitability, innovation and product development.

Few companies have a workable way of doing new customer acquisition. Salespeople would rather talk to old acquaintances than put themselves at risk of rejection from potential customers.

Successful new customer acquisition is a function of the direction, quality and quantity of conversations.

We help you to clarify who you should talk to and who will decide your future.
We help ensure that your salespeople have enough conversations with potential customers to both influence and convince them of the value of your new prospect's cooperation.
At the same time, you will build a new customer sales playbook - a system and methodology for doing business that will also serve as a basis for future growth.

FAQ

In addition to setting up meetings, we will spar with you on a weekly basis through your real customer conversations: what to do next and why.

We are a quality leader in scheduling appointments in accordance with NPS 81 (N_279, 2024). To ensure quality, we listen to calls, spar with people doing encounter marketing work and coach our staff at Jari Sarasvuo's Trainers' House Growth Academy.

Achieving commercial results depends on many factors: the product or service offered, the target audience, the length of the sales cycle and the success of the salespeople. We are committed to verifiable results and typically monitor progress on a quarterly basis with our clients. Often it takes 6-12 months to build a growth system, depending on the starting point.

We need an hour of time together each week for growth system sparring. In addition, when we start working together, we will spend 2,5 hours together to clarify the value proposition in a multi-channel way.

We work with more than 200 different clients every week, so we know the ins and outs of different industries. Our experts will assess how the solution will work for you in your context. To minimise risk, our partnership always starts with a three-month pilot to ensure it works before a wider commitment.

In the beginning, it is good to monitor the success of the cooperation in terms of the quality of the arranged meetings and follow-up discussions. In the longer term, the success of the cooperation is measured by verifiable results, i.e. the number of new customer sales generated.

The pilot phase of our cooperation lasts 3 months, after which it typically continues for an indefinite period. The pilot phase allows for a trial period without a longer-term commitment.

For the implementation of the growth system training, we will choose an experienced consultant or expert from our team to spar with you to make it a success. For encounter marketing, you will be supported by a hand-picked team of our 120 marketers. You will also have a dedicated project manager who will be responsible for the practical side of our partnership.

The size of the investment depends on the scope of the cooperation and the package chosen. Typically, the monthly investment for cooperation ranges from €4,940 upwards. The final price is always revised accordingly. We therefore recommend that you contact us so that we can assess the right package and investment for you.

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