Market Analysis

    You can only continue your journey from where you are now. When you seek growth in a new market, do you know what your position and competitive advantage are?
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    Figure H125-61 (1)-effectapp

    Have you identified the potential to grow?

     

    We help growth-driven companies identify and assess market potential.

    Acquiring new customers is an ongoing process,

    that keeps you on the trade register.

    Results

    Working together to create the conditions for success

    You will gain a clear understanding of the current situation, wishes and needs of your customers.
    Every conversation we have is a brand act. Your brand awareness grows in the desired customer segment and this softens the ground for commercial conversations.
    With an outsourced sales partner, it is possible to reach a new customer segment faster and more easily, as we can guide the conversation in the way management wants.
    We can also bring market insight and experience based on the data discussed and recommend next steps.
    It is estimated that we have ten conversations per person-day. The size of the target group, the profile of the decision-makers and the market chosen will influence the estimate of the number of conversations.

    Implementation

    This is how we proceed

    A proven model for identifying market potential.

     

    Lead production

    We will produce a company listing of interesting operators based on jointly agreed criteria.

    Trainers' House searches the list for the necessary information, such as the name, title, telephone number and email address of the decision-maker.

    Kick-off

    A kick-off event with Trainers' House's team and your key people.

    We will agree on the objectives, practices and timelines of the collaboration (1 hour).

    Together, we will clarify a distinctive value proposition that reinforces your brand and awareness, as well as survey questions (2.5 h).

    Production of marketing material

    We will shoot a 2-3 minute video to explain the promise, value and benefit of the service to the customer.

    We deliver an engaging email campaign.

    We also use the customer promise video as part of meeting confirmation.

    Market analysis

    We call decision-makers in the selected target group for 10 working days.

    During the discussions, we gather information about the market and its potential. We will provide you with a concise summary of each conversation and report back to you on a weekly basis.

    Brand awareness will be strengthened. Every call is a brand act.

    Results of cooperation

    We report weekly on each discussion with comments.

    In the steering groups, we review how the meetings have gone, which have led to further discussions, offers and deals.

    Continuous collaboration brings the best results. We will agree on further cooperation before the end of the pilot phase.

    From our customers' perspective

    "We didn't have time to go through all the food companies in Sweden and ask if they had any problems with their label suppliers.

    During the project, three major customers were secured for Nordic Label from customer meetings arranged by Trainers' House. The number may seem small at first glance, but the value of repeat business compensates for the number.''

    Heikki Kotala Managing Director, Nordic Label

    "We wanted to accelerate sales of the 24/7 service. We needed to be more active with small and medium-sized customers. The decisive factor in choosing a partner was that we believed in Trainers' House's ability to find the right people. Trainers' House has an unique approach to sales."

    Emilia Taskinen Strategy team, KONE

    Our customers' growth stories

    KONE – 24/7 connected services – myynnin kiihdyttämistä

    ”Yhteinen projektimme osoitti, että KONE 24/7 Connected Services -palvelua (24/7-palvelu) voidaan myydä erilaisilla markkinoilla. Yllätyin yhteistyössämme, kuinka nopeasti koko operaatio saatiin käynnistettyä. Konseptia tämän kaltaiseen työhön ei ollut valmiina olemassa. Tämä ei ollut ihan perinteinen toimeksianto. Kokeilimme rohkeasti uusia asioita myynnissä Trainers’ Housen kanssa”, KONE 24/7 Connected Services -palveluiden tuotelinjajohtaja Tero Lehtonen kertoo.

    Read more

    Nordic Label – Uuden markkinan valtaus

    Paperiteollisuuden työtaistelu Suomessa synnytti merkittävän tarramateriaalien toimitusketjun häiriön, johon tarrapainajat erityisesti Ruotsissa eivät olleet varautuneet. Laadukkaiden etikettien ja tarramateriaalin saatavuuspula avasi Nordic Labelille oven uuteen markkinasegmenttiin.

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    Example of the conversation flow

    We will have several discussions on your behalf during the project. These discussions may focus on topics such as:

    1. "The Elevator Pitch"


    • Arousing interest
    • What is your company and what is our market differentiating solution?
    • What is the customer's situation and need?

    2. Specific questions (3-5 questions)

    • For example, a question about the current state
    • What are the challenges & problems you currently face in your daily life that you would like to see solved?
    • What do the future needs / needed partnerships look like?
    • Are you interested in taking on the product / service / solution you offer?

    3. Value of the discussion

    • Gathering information about potential customers' needs, desires and everyday challenges
    • Generating a lead list for future sales and marketing needs
    • Increase brand and solution awareness in selected markets

    If you wish, also:

    • Setting up meetings to open up cooperation discussions
    • Gathering marketing approvals from potential customers
    • Sending marketing materials
    • Inviting potential clients to events & occasions

    Book an appointment

    Does this sound like something we should discuss?

    Book a 30 min appointment with one of our consultants to discuss your situation. The meeting is free of charge.

    See also