International customer acquisition

Growth knows no borders. Have you identified the potential to expand beyond Finland—but lack the extra hands to make it happen?

Trainers' House’s international customer acquisition service is designed for Finnish B2B companies looking to expand abroad: We reach out to decision-makers in the target market in their own language, schedule meetings for your sales team, and gather market intelligence.

We conduct outreach in Finnish, Swedish, English, Polish, French, Russian, and German, among other languages. Target markets have included Sweden, Norway, Germany, the United Kingdom, Denmark, Spain, the United States, Poland, Estonia, Latvia, Lithuania, and many others.

Does that sound familiar?

For who

For companies seeking growth in international markets:

You are already operating in Finland and are seeking growth in new markets

You need brand awareness in new target markets

Salespeople need to set aside time for high-quality meetings abroad

Do you need a more systematic approach and the courage to reach out to potential new clients in different cultures?

You need support in managing complex sales processes and clarifying your value proposition for international customers

Results

Through our collaboration, we focus on opening the doors to your dream customers

We drive sales performance and business growth through high-quality customer interactions in international markets

Greater brand awareness in the target markets

A shared story based on customer value that transcends borders

Salespeople focus their time on more productive, commercially significant meetings

Results

Our Clients' Results

30%

Revenue Growth from International Sales (Trimble)

More conversations with new potential customers (Nordic Label)

100

International decision-makers who are now aware of you (Eficode)

Implementation

How is our collaboration progressing?

Lead Generation

We compile a list of companies of interest based on mutually agreed-upon criteria.

Trainers’ House gathers the information needed for the directory, such as the decision-maker’s name, title, phone number, and email address.

Kick-off & Story Development

A kick-off meeting attended by the Trainers’ House team and your key personnel.

We’ll agree on the goals, practices, and timelines for our collaboration (1 hr).

Together, we’ll clarify a distinctive value proposition that strengthens your brand and raises awareness, and we’ll identify key questions (2.5 hours).

Outbound Calling and Initial Contacts

We’ll make calls to decision-makers in your selected target group over 10 business days—taking language and culture into account.

We’ll schedule meetings for you and gather information about the market and its potential. We’ll provide you with a concise summary of each conversation and report back to you weekly.

Brand awareness is strengthened. Every call is a branding opportunity.

Continuous development and learning, one market at a time

We report weekly on every conversation we’ve had, along with comments.

In our steering groups, we review how the meetings went, what data we’ve collected from customers, and where we should focus our resources next.

"Trainers’ House helped us build a systematic model that enabled us to increase our international sales revenue by more than 30%. This collaboration brought us a whole new level of recognition in our target markets."

Teemu Möykkylä Business Development Manager, Trimble

"Eficode is expanding internationally, and Trainers’ House has been an important partner for us in building new networks of decision-makers in Europe."

Heikki Hämäläinen Sales Director, Eficode

“Acquiring new international clients required courage and resources on our part. With the help of Trainers’ House, we doubled the number of meetings with new clients in the Nordic countries.

We didn’t have anyone who could have gone through all the food companies in Sweden and asked if they’d had problems with their label suppliers.

During the project, three significant clients were secured for Nordic Label from the client meetings arranged by Trainers’ House. The number may seem small at first glance, but the value of these repeat business relationships more than makes up for the quantity.”

Heikki Kotala CEO, Nordic Label

Trimble – Kansainvälisessä myynnissä onnistuminen

”Harva myyjä jaksaa tehdä tarpeeksi kylmäsoittoja, että saa sen 10-20 tapaamista itselleen sovittua. Varsinkin englanniksi tai ruotsiksi – yksi sovittu tapaaminen saattaa vaatia jopa 30 soittoyritystä”, Trimblen Business Development Manager Teemu Möykkylä toteaa.

Nordic Label – Uuden markkinan valtaus

Paperiteollisuuden työtaistelu Suomessa synnytti merkittävän tarramateriaalien toimitusketjun häiriön, johon tarrapainajat erityisesti Ruotsissa eivät olleet varautuneet. Laadukkaiden etikettien ja tarramateriaalin saatavuuspula avasi Nordic Labelille oven uuteen markkinasegmenttiin.

Eficode – Kasvun kumppani

Eficode ja Trainers’ House lähtivät yhteistyöhön myynnin kehittämisen tiimoilta jo vuonna 2008. ”Sittemmin Trainers’ Housesta on tullut meidän kasvun kumppanimme”, Eficoden myyntijohtaja Heikki Hämäläinen kertoo.