Laattapiste – Ylivertainen myyntijengi
”Myyntijohdon valmennusohjelma tarjosi minulle ensimmäistä kertaa konkreettisia työvälineitä, joilla myyntiä voi johtaa” , Laattapisteen myyntijohtaja Tomi Rouvinen kertoo.
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- Personal growth
- For Leaders
- Sales Directors Training Program
Sales Directors Training Program
During the program, you will build a functional sales leadership playbook for your company—and after that, you can focus on one thing: execution.
Business environment is constantly changing. Buying is becoming more difficult and the group involved in decision-making is growing. Old ways of selling are not delivering new results.
And at the same time, sales managers are expected to deliver more results, faster and with a smaller margin of error.
Sales Directors Training Program is for you who need clarity and execution to achieve your growth goals.
Who is the program for?
For sales managers, commercial managers, business managers, sales managers, entrepreneurs or CEOs who are responsible for the performance and results of the sales team.
For companies who want to take their sales to the next level.
For managers who want to broaden their understanding of sales management
For organisations whose new direction needs a new way of doing business.
For you, when you are responsible for growth, people,
results and change at the same time.
results and change at the same time.
Sound familiar?
Personal growth
Salespeople do a lot - but not enough of the right things
Tools
Sales targets are increasing, but the means are unclear
Systematics
Slowing down and complicating decision-making for customers
Proactive sales lag behind reactive sales
Sales, marketing and the rest of the organisation do not work together
You're expected to grow in a market that doesn't give it away for free
Implementation
Training topics and timetable
Sales Directors Training Program consists of two 1.5-day intensive training sessions and eight 100-minute precision training sessions remotely. In addition, we will organise a one-to-one sparring session with each participant.
Kick off: The Playbook for a Successful Sales Organisation
Coached by Christoffer Holm
1.5-day intensive training 6.-7.5.2027
Toolbox for Managing Atmosphere
Coached by Christoffer Holm
100 min remote training 19.5.2027 at 9.00-10.40 a.m.
Sales Forecasting
Coached by Juho Meri
100 min remote training 2.6.2027 at 9.00-10.40 am.
Top Management's Expectations for Commercial Leadership
Coached by Arto Heimonen
100 min remote training 16.6.2027 at 9.00-10.40 am.
Improving Sales Productivity and Time Management
Coached by Christoffer Holm
100 min remote training 11.8.2027 9.00-10.40 am.
One-to-one Training Leadership
Coached by Christoffer Holm
100 min remote training 25.8.2027 at 9.00-10.40 a.m.
Building Sustainable Sales Culture
Coached by Jari Sarasvuo
100 min remote training 8.9.2027 at 9.00-10.40 a.m.
AI and CRM in the sales manager's toolbox
Coached by Christoffer Holm
100 min remote training 22.9.2026 9.00-10.40 am.
Growing Your Customer Base
Coached by Christoffer Holm
100 min distance training 6.10.2027 at 9.00-10.40 am.
Change Management and Strengthening Implementation Capacity
Coached by Christoffer Holm
1,5 day intensive training 21.-22.10.2027
Personal sparring
Coached by Christoffer Holm
Sales management is not just about tracking numbers.
It's training salespeople through concrete action and time management.
What previous participants say:
"Sales Directors Training Program is part of our process, all sales managers at Laattapiste-Pukkila go through the program. We have already had 16 people on the course. Just as a surgeon needs a knife, a sales manager needs management tools.
Sales Directors Training Program provides the tools and peer support - even if you know how to do things, peer support helps you move forward. The course ensures that all sales managers have a common understanding of how to manage sales and salespeople."
"We are aiming for growth, and that requires us to change how we work. Sales reps can no longer run wild without direction—even if they were making their numbers.
We set out to build a sales management process.
Whether you sell screwdrivers or IT services, the same challenges of sales management are still there. That's why it's important to have sparring partners."
Our client's growth story
During the program, you will build a sales force that works for you
management playbook - and then you can focus on one thing at a time:
execution.
No PowerPoint strategy
No disconnected tools
No "have fun with it" desires
The programme builds a tailor-made solution for your business
system that combines sales strategy, sales process,
sales culture, people management and day-to-day operations
into a single package.
We promise that with this programme you will
to the next level as a sales leader
Read more about the upcoming training
Next Sales Directors Training Program starts 6.-7.5.2027.
Coach: Christoffer Holm
Christoffer Holm, aka "Toffe", is a consultant and part of the sales management team at Trainers' House. His core mission is to help clients drive change in their daily lives - whether it's implementing strategy, developing frontline staff or finding a new level of sales.
Christoffer has strong expertise in developing frontline staff and sales, as well as strengthening influencing, presentation and negotiation skills. He is involved in active new sales as well as training several client companies on a weekly basis.
His industry experience spans IT, marketing, manufacturing, defense, finance, logistics, and retail. Toffe has helped companies such as Fresh Servant (known for its 'Hetki' salads), KONE, Pagero, and Trimble elevate their sales performance and align their ways of working.
Ajanvaraus
Varaa kasvukartoitus
Varaa aika Trainers' Housen konsultin kanssa, niin keskustellaan teidän tilanteesta, tahtotilasta ja tasonnoston paikoista.
Frequently asked questions
The investment is 4 900 € + VAT. The price does not include accommodation, transport or catering costs for the intensive sessions.
We will invoice you for the training programme in three instalments: upon registration, in May 2027 and in October 2027.
Sales Directors Training Program runs twice a year: in spring and autumn. A single missed training session can be replaced in the next implementation.
Okay! Send us a message and we will find the best referral for you and arrange a conversation.
See also
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