Customer Audit

     Harness your customers' true thoughts, perceived risks, and reasons for gratitude into powerful sales tools.

    In Trainers' House's customer audits, we interview your clients or lost prospects to uncover how your sales work, proposals, and collaboration are truly experienced from the customer's perspective.
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    Illustration H125-171-effectapp

    Starting Point

    To whom?

    For salespeople who want to understand a customer's decision-making criteria on a deeper level.

    To lead the negotiation and advocacy process.

    For companies that want to be closer to their customers.

    To build partnerships and grow our customer base.

    For organizations that don't rely on hearsay.

    Data-driven decision-making.

    A key is no use if you can't find the lock.

    We conduct in-depth interviews with our clients’ desired target groups.

    In sales quality audits, we assess, for example, the success of sales meetings and proposals, as well as areas for improvement.

    Results

    Customer audits will provide you with:

    A clear understanding of the customer experience and the effectiveness of sales efforts
    Concrete ideas and insights on how to improve sales productivity
    Insight into the actions taken during customer interactions and the salespeople’s ability to assess customer needs
    Information on how to improve negotiation practices and the quality of proposals to meet customer needs
    A higher hit rate in closing deals—we uncover the customer’s true concerns and perceptions of risk
    A better service experience for existing customers and identifying opportunities for upselling

    What kinds of insights can be gained from auditing the various stages of the sales process?

    Sales Calls

    • How did the salesperson interact with the customer?
    • What impression did the customer have of your company and your services?
    • How well did the salesperson understand the customer’s needs?
    • What did the customer think of the sales materials?
    • How did the salesperson justify the value of your services?
    • What could the salesperson have done better to convince the customer?
    • What does the customer expect from the next steps?

    Offers

    • Won and Lost Analyses
    • What was the customer’s experience with the sales process?
    • What was the most interesting part of the proposal?
    • What aspects of the offer were not convincing?
    • Did the customer have any concerns about entering into a partnership or about your services?
    • What convinced the customer to move forward with the partnership? What prevented the partnership from moving forward this time?
    • What would need to happen for a partnership to begin in the future?

    Current Customers

    • How could we better serve our customers in the future?
    • How did the recently completed project go?
    • What kinds of things would help deepen your collaboration?
    • Is the customer familiar with your entire service portfolio?
    • How do your customers position you relative to your competitors?
    • What development wishes do your customers have regarding your solutions?
    • What steps can be taken to ensure that this collaboration continues in the future?

    Process

    Here's how we'll proceed

    Objectives and Target Audience:

    We’ll agree on what we want to find out and who to interview.

    Interviews:

    We will conduct the agreed number of in-depth interviews by phone.

    Report and Debriefing:

    We’ll compile our findings and recommendations into a report and go over them with you.

    What previous customers say:

    “From a salesperson’s perspective, it’s really great to get meaningful feedback on their own performance. Often, the only feedback a salesperson gets is whether a deal closed or not. With the help of a partner, we receive more meaningful feedback that allows the salesperson to better adjust their approach. Our choice of partner was influenced by reliability, a high-quality approach to work, and our previous experiences with Trainers’ House’s ability to deliver added value. Our expectations have been met throughout our collaboration. We feel that our needs are being taken care of and that help is always available.”

    Sampsa Eronen Sales Lead, Siili

    “These customer interviews have brought significant added value to the development of our business and work processes. The interviews have helped us identify critical areas for improvement and ideas that we wouldn’t have been able to discover as effectively on our own. Now we’ve sought feedback directly from customers, which is extremely important to us.”

    Sanni Seppälä Partner, Kakadu

    Our Client's Growth Story

    Kakadu – Vastuullista suunnittelua ja laadukkaita kohtaamisia

    ”Trainers’ Housen sopimat tapaamiset ja aktiivisuus auttavat meitä eteenpäin omassa kehittymisessämme”, Kakadun toimitusjohtaja Sanni Seppälä kertoo. ”Ehkä tärkein elementti yhteistyön onnistumiselle on ollut tiivis yhteydenpito ja tekemisen läpinäkyvyys. Säännölliset ohjausryhmät ovat erittäin hyödyllisiä. Aikaansaatujen tulosten lisäksi saamme uusia näkemyksiä sekä myynnin sparrausta, jotka ovat tapaamisten lisäksi vaikuttaneet kasvuumme”, Seppälä jatkaa.

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    Experts

    Ajanvaraus

    Varaa kasvukartoitus

    Varaa aika Trainers' Housen konsultin kanssa, niin keskustellaan teidän tilanteesta, tahtotilasta ja tasonnoston paikoista.

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