Sales Coaching

Coaching is about fine-tuning and processing feedback on both sides of the moment of truth. 
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Trainers' House’s sales training is a four-month training program for B2B sales teams that shifts sales from reactive to proactive solution selling and aligns the team's ways of working. 

To whom and when

Does any of the following sound familiar?

Examples of situations where we can help.

Sales is reactive

and we'd like to take a more proactive approach

Everything revolves around the product or solution

and the customer's situation and actual needs are not understood well enough

We want to shift from selling products to selling solutions

and build deeper customer relationships

There is some variation within the sales team

in performance levels and operating practices

The quality and level of sales activity are not at a sufficient level

to achieve the goals

Commitment and Results

What We Focus On

Increasing Sales and Improving the Customer Experience

through proactive solution-based sales

Standardized procedures,

best practices and effective methodologies

Mindset and Skills

to Support Success

Often, the best sales practices are already in place within the organization.

They just aren’t being used by everyone yet.

Results

Verifiable customer results

Eilakaisla

Higher gross profit margin by focusing time on profitable customers

Canon

4 x

Number of customer interactions

Fonecta

60%

Sales Growth

Implementation

How Do We Move Forward

People learn one thing at a time. That’s why cultural changes in sales happen when the learning is broken down into smaller chunks and people are supported in their day-to-day work over the long term.

Background Research

We conduct comprehensive background research, including interviews, reviewing materials, an online preliminary survey, and a summary. Based on this background work, we form a view of the current situation and identify bottlenecks with an eye toward the next phase.

Solution-Based Sales Training Program

We’ll tailor a four-month training program to your specific situation that supports your goals. Throughout the training program, we’ll break down the changes into the smallest possible steps so that your thinking and actions can evolve through learning.

Customer Stories

Our Customers' Success Stories

“Revamping the sales approach was a specific assignment that Trainers’ House was given.

Whereas before we simply sold websites to clients, now we can also help them figure out how to drive traffic to those sites. We’re serving our clients even better than before. I recommend Trainers’ House to anyone who needs to streamline their way of doing business.”

Antti Tukia Sales Director, Fonecta

“We quadrupled the number of weekly meetings, so that’s a truly amazing achievement. I mean, it’s just unbelievable, because we certainly couldn’t have done it on our own.”

Hannu Waenerberg Sales Director, Canon

Our Customers' Growth Stories

Fonecta – 60% myynnin kasvu

”On helppo muuttaa myyntiorganisaatiossa provisiomallia, raportointia tai mittaustapaa, mutta entä sen muuttaminen, mitä myyjät tekevät aamusta iltapäivään? Sehän on valtava muutos,” toteaa Fonectan myyntijohtaja Antti Tukia.

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Canon – Aktiivisempi tapa myydä ja johtaa 

"Tiesin, että tarvitsemme selkeän ja johdonmukaisen tavan kehittää myyntityötämme ja johtamistamme. Teoriassa moni asia on yksinkertainen, mutta arjessa ne jäävät helposti toteuttamatta. Trainers’ House ei vain puhunut myynnin ja johtamisen periaatteista, vaan auttoi meitä viemään ne käytäntöön”, Canonin myyntijohtaja Hannu Waenerberg kertoo.

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Our Perspective on Key Aspects of Sales

Mindset

  • Culture: What supports and what hinders success?
  • Mindsets: Are your sales reps solution-oriented and willing to embrace the friction?
  • Concepts: Do we use the same terms to describe things? What do they mean to us?

Tools

  • Math: How does sales math work, and how can we make math work in our favor?
  • Sales Process: Do we have a common operating model and practices for critical points in the sales process?
  • Calendar & CRM: How do we ensure the flow of information?

Skills

  • Communication: What is the common story we’re telling?
  • Sales Skills: Do we have the skills needed to achieve our goals?
  • Teamwork: How do we ensure each other’s success?

Systems and Methodology

  • Time Management: Have we defined the critical weekly tasks that will help us achieve our desired results?
  • Management Systems: What are our management forums, and what are their purpose, procedures, frequency, agenda, and timeframe?
  • Minimum standards: How does a salesperson know they’ve done what’s expected of them?

 

Experts

Ajanvaraus

Varaa kasvukartoitus

Varaa aika Trainers' Housen konsultin kanssa, niin keskustellaan teidän tilanteesta, tahtotilasta ja tasonnoston paikoista.

See also

Neuvottelu- ja vaikuttamisvalmennus | Trainers' House

Neljän kuukauden neuvotteluvalmennus myynti-, asiakkuus- ja projektitiimeille: yhteinen neuvottelumalli, työkalut ja treeni arjessa. Tavoitteena enemmän ja parempia sopimuksia.

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FAQ:

After the initial groundwork, a four-month training program begins, during which the change is broken down into manageable steps and supported in daily work.

Sales training develops salespeople’s mindset and skills. Through our sales management service, we establish common leadership practices for sales managers. Often, the best results are achieved when both are done at the same time.

Yes, in Finnish, English, or Swedish.

The investment depends on the number of participants and the scope of the project. Typically, projects start at 19,900 euros.